Prepare to have your mind blown while blowing smoke at After Dark by Gelato, one of the most anticipated industry parties of the year happening exclusively at Hall of Flowers. This marks the first official after party Hall of Flowers has ever thrown in its hometown of Santa Rosa, California.
Gelato Canna Co., the fastest-growing cannabis consumer product goods manufacturer in California, is set to host the epic event. The party will light up from 8 p.m. to 1 a.m. on May 3, 2023, a celebration tied to the end of Day 1 of Hall of Flowers, the best weed industry trade show in California happening May 3 & 4, 2023. Networking never ends on the trade show floor. That’s why we tapped Gelato’s team to bring an after party to life and bring our industry together.
“Hosting the official Hall of Flowers after party is an honor and in true Gelato fashion, we knew we had to go all out,” says Gelato CEO and co-founder George Sadler. “Hall of Flowers does such a great job of bringing the industry together and we want After Dark to reflect that.”
What you need to know about After Dark by Gelato:
1. There will be tons of live music
After Dark will feature live music: Cheat Codes will be headlining After Dark with live performances from Lil Xan, Phix, and Young Pro. After Dark will be MC’ed by Vanderpump Rules star and DJ James Kennedy.
2. You can imbibe alcohol at an open bar
Gelato knows how to throw a party. Attendees who prefer to imbibe booze can drink at the open bar.
3. Yes, of course, there will be a smoking lounge
If you know us, you know we love a safe consumption space. If smoking weed is more your speed, expect a smoking lounge with cannabis products provided by Gelato.
4. Admission is free for Hall of Flowers attendees
With your Hall of Flowers wristband, your After Dark attendance is guaranteed. For Day 1, we have limited Exhibitor Space and Retailer Space if you’re not on the list yet. Industry Day 2 tickets are still available.
5. It will light up the night
Gelato was not playing around with this party. The theme will be truly stunning. While we can’t give away the details just yet, we can give you one hint: look for the pink spotlight (à la Batman) in the air. Cannabis industry folks can follow the glowing pink light to the dance floor.
6. The location is central
After Dark by Gelato will take place at the Santa Rosa Veterans Building from 8 p.m. to 1 a.m. Address of the Santa Rosa Veterans Building: 1351 Maple Ave., Santa Rosa, CA 95404.