Retail

"There are literally 174 favors in this building right now," Berner says of his R&D process for his cannabis brand Cookies.

"My advice to any brand or company that wants to survive the long haul is to make sure you are listening to the needs and wants of the customer," says Highway Cannabis CEO Chris Colón.

The budtender plays a critical role in the retail ecosystem. The very last line of defense representing your cannabis brand, and the very first gatekeeper to the magical legal cannabis product world for the...

Cannabis counterfeiting is out of control. Through counterfeit products and packaging, the unlicensed market is capitalizing on the success of the licensed market and its hard-fought brand building and product recognition. The result? Another...

Budtenders hold key insight into how brands can effectively capitalize on the retail experience. More than simply witnessing trends, they are communicating with consumers daily to inform, educate, and most important, impact what is...

Here are 10 tips from buyers to brands for ways to stand out among the competition.

Hall of Flowers’ Equity Grant Program is uniquely positioned to genuinely help new businesses who are awarded it. Not only do they get to connect with the leading buyers and retail storefront owners in the industry, but they get a platform of multimedia, social, and editorial support to share their brand’s story with the world. It’s unlike any other grant in the industry, and that’s because it shows actionable benefits to both the buyer and the brand.

The buyer is perhaps the most coveted role in the cannabis ecosystem. They choose what goes on the shelf and how much, taking into account the consumer’s preferences, best-selling products, sales, trends, and seasons.  We...