"While many guests still prioritize high THC content at a low price, we have seen a change as we educate them about finding the best product that suits their preferences," says Ryan Dymond, President of Pop's Cannabis.
"My advice to any brand or company that wants to survive the long haul is to make sure you are listening to the needs and wants of the customer," says Highway Cannabis CEO Chris Colón.
"Consumers are showing a strong preference for cannabis brands that prioritize transparency about ingredients, sourcing, sustainability, and ethical practices," says Waxdeck.
The budtender plays a critical role in the retail ecosystem. The very last line of defense representing your cannabis brand, and the very first gatekeeper to the magical legal cannabis product world for the...
Budtenders hold key insight into how brands can effectively capitalize on the retail experience. More than simply witnessing trends, they are communicating with consumers daily to inform, educate, and most important, impact what is...